But just as importantly, they need confidence in how that technology works: what data it uses, how recommendations are generated, and whether retailers remain independently responsible for their own pricing decisions.
Transparency, explainability, and governance are principles that sit at the heart of Kalibrate Fuel Pricing, and they have been subjected to detailed regulatory scrutiny.
In February 2024, Canada’s Competition Bureau began an investigation focused on whether Kalibrate Fuel Pricing (KPR) could substantially lessen or prevent competition.
What the Canadian Competition Bureau examined:
As part of that investigation, the Bureau examined concerns around algorithmic pricing and the potential for technology to make competitors’ actions more predictable or increase the risk of coordination.
This was not a superficial evaluation. The Bureau describes its examination of Kalibrate Fuel Pricing as a “thorough review”, which included information produced in response to a court order. The Bureau also records that Kalibrate cooperated fully with its investigation.
The Canadian Competition Bureau’s conclusion:
On 24 September 2026, the Bureau published :
“KPR allows retailers to set rules around pricing decisions to automate the implementation of price changes. In addition, KPR can use proprietary algorithms to make recommendations to a retailer based on the information provided by that retailer. Following a thorough review, including the review of information produced in response to a court order, the investigation did not uncover evidence that KPR used confidential information from one retailer to determine pricing recommendations provided to competing retailers in Canada… The contents of this position statement do not indicate findings of unlawful conduct by any party.”
The Bureau’s investigation directly examined the potential use of confidential retailer information within Kalibrate’s recommendations and reported that it did not uncover evidence of confidential information from one retailer being used to determine recommendations for competing retailers in Canada.
Kalibrate’s position:
We believe fuel pricing technology should be assessed not only on the mechanics of its models, but on the transparency, and control surrounding their use.
Pricing technology should make commercial teams better informed, not make decisions for them. Technology supports the process, but responsibility for the strategy and pricing decisions stays with the retailer.
Regulatory scrutiny of pricing technology is not likely to disappear as algorithms, automation, and AI become more prominent.
Transparency, explainability, governance, and retailer control are fundamental to how we believe fuel pricing technology should work.
