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Kwik Trip brings clarity and confidence to fuel pricing decisions

In this client story, Trent Davis from Kwik Trip shares how Kalibrate supports confident, data-driven fuel pricing across hundreds of locations. Responsible for more than 400 stores, Trent explains how having all relevant data and insights in one place makes it easier to understand competitor behaviour, anticipate market moves, and stand behind every pricing decision.

Fuel pricing decisions you can stand behind

When pricing fuel across hundreds of Kwik Trip sites, having complete control, clarity and confidence over every decisions is critical.

Kwik Trip needed:

Kwik Trip needed a way to manage fuel pricing across a large and complex estate—without relying on guesswork or fragmented data.

  • A clear understanding of competitor behaviour across hundreds of locations
  • Confidence in fuel pricing decisions, with the ability to explain and justify every move
  • Consistency across stores, even when covering additional sites as a backup
  • Faster access to relevant data without switching between multiple systems
  • Greater control over fuel pricing decisions in a dynamic, competitive market

 

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Kalibrate provided:

With Kalibrate, Kwik Trip can bring together the data and insight needed to make more informed, explainable fuel pricing decisions at scale.

  • A single, centralised platform for fuel pricing data and competitive insight
  • Visibility into how competitors are likely to react to fuel price changes
  • The ability to make decisions with confidence—and clearly explain the “why” behind them
  • Support for managing pricing strategies across hundreds of sites
  • A responsive, collaborative partnership that supports day-to-day operations

Results at a glance

 

  • Kwik Trip Fuel Pricing Analyst Trent Davis is directly responsible for pricing approximately 130 stores and provides backup coverage for around 300 additional stores.
  • He has used Kalibrate Fuel Pricing for more than five years.
  • Kalibrate brings fuel pricing data and competitive insight into one centralized platform, reducing the need to move between multiple systems.
  • The platform helps Kwik Trip understand competitor behaviour and how competitors may respond to its pricing moves.
  • Kwik Trip can use competitor behaviour, price points, and replacement margin information to explain and justify individual pricing decisions.
  • The platform supports consistent pricing decisions when analysts provide cover for stores outside their usual portfolios.

 

Trent Davis. Fuel Pricing Analyst at Kwik Trip

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What does fuel pricing look like day to day for you at KwikTrip?

My name is Trent Davis. I'm with Kwik Trip. I've been working with the Kalibrate Fuel Pricing software for a little over five years now. In my role at Kwik Trip, I'm directly responsible for around 130 stores, and then I also act as a backup for around another 300 stores. So I have to know all of those stores' strategies very well to do my job.

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How easy is it for you to explain and justify fuel pricing decisions?

If someone challenges me on a decision, it's very easy for me to go back and explain how or why I chose that price based on learning competitor behavior, the price point that they might hit, or the replacement margin that they might hit.

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How does the data and insight in Kalibrate influence your fuel pricing decisions?

The data and insight that we receive, it's brought into one place into Kalibrate, so it's very easy for me to look at and understand a competitor's way of thinking or how they'll react to something, or a move that I made.

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What’s it like working with the Kalibrate Fuel Pricing team?

Working with the Kalibrate team is awesome. Everyone's very responsive when we do submit tickets or have issues and things like that, so it's been a really good relationship.

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